Announcing The Largest Study on Company Culture in The Past Decade

Instill has partnered with the Berkeley-Stanford Computational Culture Lab, Caltech, and Army Research Lab in orchestrating a seminal study on organizational culture titled: The Nature and Nurture of Exceptional Teams and Cultures.  

This revolutionary study will provide participants with psychometrically validated surveys and state-of-the-art analytics that produce concrete data, and suggest actions to improve company culture.  

Join the study!
Start Here!

A Brief History

Ten years ago, Google’s project Aristotle sparked a wave of interest in team and workplace culture with the
popularization of the term “psychological safety.” It provided insight into best-practices for working within an extant team.

Since then, organizations have grown more complex with many struggling to:

1. Maintain business performance.
2. Build an inclusive organizational culture.
3. Manage new hybrid teams (remote, in-person, and hybrid).
4. Expand into a global talent pool.

This study aims to address the concerns of the modern organization and team by using a combination of science, technology, and data.


Instill will use active and passive data collection methods to understand characteristics of the individual (nature) as well as the underlying working environment (nurture). Team-based performance (outcome) is tied to ROI goals for shareholder value, innovation, revenue, and employee retention.



  • HEXACO Psychometrics
  • Race
  • Gender
  • Education level
  • Socio-economic status
  • Skill sets
  • Geography
  • Partner status
  • Caretaker status



  • Intervention activities
  • Organizational values
  • Organizational structure
  • Systemic incentive structures
  • Communication platforms
  • Communication frequency
  • Communication sentiment
  • Network strength
  • Equality of team experience



  • Burnout risk
  • Organizational retention
  • Propensity for innovation
  • Psychological safety
  • Job satisfaction
  • Team chemistry
  • Empowerment
  • Mission completion
Ready to join our study?
Start Here!
Join the study!